Industry events & exhibitions

VCAS MICE

Organising on-site investment study tours (Investment Tour) to border economic zones and key provinces.

Overview

Industry events & exhibitions

Organising on-site investment study tours (Investment Tour) to border economic zones and key provinces.

Core capabilities

Vietnam – Cambodia investment promotion forum, workshops on Vietnam – Cambodia import-export standards.

Building a close-knit, mutually supportive Vietnam – Cambodia business community.

Activities

Investment study tours (Investment Tour) to border economic zones and key provinces
Regular Business Matching sessions
Joint "Vietnam Pavilion" booth at Cambodian trade fairs (Khmer New Year Fair, Agri-Tech Cambodia)

Process

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01
Define event objectives
Agree on the theme, guest numbers and commercial message.
02
Detailed planning
Choose the venue, obtain permits and send invitations to delegates.
03
Communications and hospitality
Multi-channel communications and transport logistics.
04
Wrap-up & reporting
Attendee statistics, memoranda of understanding and proceedings.

Deliverables

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Design and build with a clear brand identity.

Promotional articles in the Association's official publications.

Transport, hotels and local interpreters.

Recognition of participating companies' contributions.

Case study

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Case study

Background: A group of 15 Vietnamese packaged food companies wanted to enter the Lucky and Chip Mong supermarket chains.
Solution: VCAS MICE built a 3-day promotion programme: shelf surveys and direct talks with purchasing managers.
Result: 8 of the 15 companies signed contracts to place trial shipments with local retail chains.

Featured programmes